British singer Ellie Goulding is one of the few stars to compose their own songs and also perform perfectly on instruments such as guitar, drums and keyboard. She raced to the top of the charts with her contribution to the soundtrack of the blockbuster “50 Shades of Grey” and has been one of the most successful British solo artists in the past decade.
That’s why DEICHMANN have teamed up with her on a footwear collection that will rock your world, and your wardrobe! Ellie’s style is unique, fun and quirky, with a dash of pop-rock thrown in for good measure, and we feel that our new ‘Star Collection’ represents her look perfectly.
Their new front woman has oversaw each part of the design process, and each pair of heels, pumps, trainers and boots are ideal for those who have a hectic lifestyle like Ellie’s, or even for those who are more home bird than party girl!
“For me, shoes are an indication of what mood you are in. Launching a collection of my own gives me the opportunity to express my style. My collection includes shoes for any occasion – I really can’t decide if I like wearing heels or flats better – I am constantly changing it up “, says Ellie Goulding.
Sneakers, ethnic sandals, heels, wedges, espadrilles or mules – the “Ellie Goulding for DEICHMANN” collection is inspired by the motto “Rock your Look”. Here, bright colours, extravagant shapes, individual trims or rock-star studs give the styles that certain something.
Perfect for both the day or the night, there are daring statement rose gold brogues and black glittery trainers for those that like to make an impression, and a softer palette of pastels for those that want to wear the look in a more subtle way. All of the shoes are ideal for a wide variety of occasions, from parties to events and will suit a range of outfits both formal and informal. In short, you will love this collection and we have something for everyone.
The accompanying campaign was shot in London by celebrity photographer Louie Banks, and styling was the task of Cher Coulter, who has worked with stars such as Rosie Huntington-Whitley, Kirsten Dunst and Demi Moore. The director of the accompanying TV campaign was no less than Emil Nava, famous for his creation of music videos for Rihanna, Selena Gomez, Calvin Harris and Ne-Yo.