So the weekend just passed, I was involved in a very exciting event at Highcross, Leicester. The Art Of Style was a fashion and beauty event that was showcasing some of the hottest new SS18 trends, and where to buy the pieces featured at Highcross. Brands like Topshop, Superdry and Reiss were involved, loaning some of their hero pieces of the seasons to the models that were in the live fashion presentations.
The presentations themselves ran every hour on the hour from Friday through to Sunday and were styled and presented by the talented Elise Smith and her team. Elise has been a stylist for years, with a huge majority of her experience and talents within shows and choreography for events just like Art Of Style. I sat down and did a Q&A with Elise before attending the afternoon show, to find out more about the event, and her.
The four main trends Elise and her team focused on were Pretty Pastels, Floral Fantasy, Dark Denim and Mad About Plaid. Everything from the clothing to the accessories were available throughout the wide range of stores at the Shopping Centre. There were models of different ages and shapes, and Elise introduced their outfits as well as top fashion tips on how to style the pieces or introduce the trends in your own way.
For those that were more interested in how to channel the latest beauty trends, there was a beautician giving advice and talking to passers by about the latest beauty and makeup products that would be suitable for their skin type, and their skin tone! Funk & Bubbles were also in attendance over the weekend, a mobile hospitality bar company that serves everything from soft drinks to fizz!
Elise also highlighted the Highcross app, PLUS, available on iPhone and androids. Not only does the app have exclusive offers and competitions, but it also has the ‘Style Seeker’. This is where you can either take a picture of a clothing item (or download one from the internet) and the Style Seeker will give you similar items based on colours or prints that are available in Highcross. HOW cool!
If you missed this event, don’t worry, as there are many more coming up for this year. The next Highcross Event is ‘A Shopping Affair’ on Wednesday 16th May from 9.30am-8pm. You can RSVP now via the PLUS app, and get access to the full list of exclusive discounts, offers and competitions on the day. The first 150 guests to visit the Customer Service Desk with the Highcross PLUS app will receive a fab goodie bag.